Things People Must Know to Kick-Start Business as an Author

Sales and leadership expert, writer, author, speaker, consultant, and coach Anthony Iannarino is a seasoned professional with over 30 years of experience in sales and 20 years in leadership. With an impressive project/work history, including building an eight-figure staffing business and being a 50% owner of the Iannarino Fullen Group, Anthony has established himself as a prominent figure in the business world. 

As a five-time bestselling author, he combines deep content with entertaining writing to provide a principle-based approach to achieving outstanding results in sales and leadership. This article explores the essential things people must know to kick-start their business as an author, drawing from Anthony Iannarino’s expertise.

To kick-start your business as an author, defining the topics you want to focus on is crucial. Anthony Iannarino’s expertise lies in sales, leadership, entrepreneurship, and commercial value creation. You can position yourself as an authority and build a dedicated audience by identifying your areas of interest and expertise.

Produce valuable and engaging content:

One of the key factors for success as an author is consistently producing valuable and engaging content. Anthony Iannarino, known for his disciplined approach, has published a blog post every day since December 28, 2009. This commitment has allowed him to connect with his audience regularly and establish himself as a reliable source of knowledge. Remember, quality and consistency are paramount when building your author brand.

Embrace a principle-based approach:

Anthony Iannarino’s philosophy revolves around a principle-based approach to producing results in sales and leadership. As an author, it is essential to provide readers with practical principles they can apply in their lives and businesses. Your content should offer actionable insights that can make a real difference in their professional journey.

Understand your audience:

Understanding your audience is crucial to make a difference in the world through your writing. Anthony Iannarino’s ability to help people develop and produce better results in business and life stems from his deep understanding of his readers’ needs and challenges. Take the time to research your target audience, engage with them, and tailor your content to address their pain points and aspirations.

Seek publishing opportunities:

Publishing your work is a significant milestone in your journey as an author. Anthony Iannarino books, including “The Only Sales Guide You’ll Ever Need,” “The Lost Art of Closing,” and “Eat Their Lunch,” have been well-received by readers. Aim to collaborate with reputable publishers like Penguin Random House Portfolio or explore self-publishing options to bring your work to a wider audience.

Leverage speaking engagements:

Professional speaking engagements can be a powerful way to amplify your author brand and reach a larger audience. Anthony Iannarino speaks at 50 dates per year, primarily at sales kickoff meetings. By sharing your expertise and insights through speaking engagements, you can establish yourself as an authority in your field and attract more readers to your books.

To conclude, kicking off a business as an author requires a disciplined and value-based approach. Anthony Iannarino’s success as a sales and leadership expert, writer, and author provides valuable insights for aspiring authors. By defining your focus, consistently producing valuable content, embracing a principle-based approach, understanding your audience, seeking publishing opportunities, and leveraging speaking engagements, you can kick-start your journey as an author and make a difference in the world. Remember, the path to success lies in your commitment, creativity, and the value you provide through your writing.