Collaborating/Building good relationships with TikTok influencers that match your target market is one way to increase sales on TikTok.
But don’t forget to continue to innovate and package your content into unique and quality content. This method can be done by inviting influencers to share and review your business services or products.
After that, you can give them the freedom to package what content they will share with their followers. Lately, there have been a lot of collaborations on TikTok, they invite influencers to come to their unit, then the influencers review your place of business, to how to make it on their TikTok personal account page.
To succeed with influencer marketing, the first step is to uncover the proper influencers. It’s a superb notion to collaborate with influencers who think within the identical values as your brand. That way, the collaboration looks authentic.
Points When Collaborating With Tiktok Influencers
Well, for those of you who want to do a collaboration strategy with influencers on the tiktok creator marketplace, there are several steps you can follow so you don’t get confused.
1. Product Consumer Analysis and Identification
First, you can analyze and identify the business model you have. You can start mapping the product market and the target consumers you are targeting. To determine the target market, you must know the characteristics of potential customers.
You can see from the unit selling point of the product you are selling. Consider, roughly, what kind of consumer will buy your product? You have to know which tiktok influencer you want to collaborate with to do this collaboration.
You can adjust your target market and consumer interests with the influencers you will collaborate with. Well, that way you can see roughly what kind of influencers your consumers need. You can also do an internal audit or survey the staff who work with you at your brand.
2. Determine the Collaborative Business Campaign Strategy to be Used
Now, after you survey your market, you can determine what other activities you will do in collaboration with this tiktok influencer besides making a special edition for the product that you will create in this collaboration.
In conducting business collaborations, for example, you can create promotional campaigns. You can add activities or campaign activities to introduce a special edition product that you will make. You can do the campaign activities that you are going to do repetitively or enter your customer’s internal system.
The campaign that you create will aim to add value from collaboration with the tiktok influencers that you create. The campaign in question is a collaboration campaign that you are running with the party you are collaborating with. This campaign usually brings a promotion for your product.
This campaign activity can be in two forms, namely transactional or service. Transactional means that you can make promotional activities, such as this special edition discount promo for a certain time. This can be done by creating content on your Tiktok Social Media business account. Service campaigns are more directed to non-profit movement campaigns to gain awareness from external consumers.
3. Designing a Collaborative Business Strategy Model
After you know what kind of campaign you will prepare in a collaboration business strategy with tiktok influencers, make a business model design for the future. You can make this collaborative strategy in the long and short term.
This depends on the impact you want from consumers. In the short term, you can use direct marketing to your consumers and do viral marketing to generate awareness quickly.
If you want to use this collaboration long-term, you can do it slowly and on a schedule, making it periodic. Consumers must be carried away first to the campaign that you are building. However, if you want tactical campaign activities for your product purchases, you can use short-term collaboration.
4. Collaborative Business Strategy Launch Transition
Well, at this finalization stage, you are ready with everything. However, there is one important aspect in this stage, namely timing. You have to pay attention to whether the influencer you are collaborating with is also carrying out certain campaigns or other promotions.
You can also see how your consumers are adapting to the collaboration you will be launching with Tiktok Influencers. You can do this stage by giving a teaser or coming soon to consumers. Its function is so that your consumers have a sense of wanting to have a limited edition product that you launch.
You can run this transition in two directions. That is through the social media that you have, especially Tiktok, as well as through the Tiktok influencers you collaborate with. After following the steps in building a collaboration strategy, you also have to pay attention during the campaign that you are running with the people you are collaborating with. You can follow some tips that can help you keep an eye on the ongoing campaigns on your Products.
