The Economics of MNP: Why Telecom Companies Fight to Retain Customers

The Economics of MNP: Why Telecom Companies Fight to Retain Customers

For any telecom operator, customers are an essential driving force for the growth and success of their business in competitive marketplaces. However, for consumers, what matters the most is how well their networking demands are met and how satisfactory the provided services are. Whether it is for work-related purposes, socialising, or entertainment, consumers rely heavily on mobile networks to meet their daily digital needs and requirements. So, what happens when customers are dissatisfied with the services and finally decide to switch their telecom provider? That is exactly where, MNP or Mobile Number Portability gets into the action! 

This game-changing and easy number portability method allows users to switch to better operators without changing their existing mobile numbers. Let’s find out more about MNP methods and why it is useful for all the users. 

What is MNP?

Mobile Portability Number is a service that provides an easy switch between one telecom operator to another without the need for changing the existing phone number. Anyone can easily check the MNP status through the telecom operator’s website or by connecting with the representative of the telecom operator. But how do you apply for MNP? 

For instance, let’s say you want to switch to a globally recognised telecom operator like Vi. First visit the official Vi MNP page, fill in the necessary details, select the desired plan, and you will get the Vi Prepaid or Postpaid SIM delivered to your doorsteps. Once the SIM card is delivered, insert it into your mobile to activate the SIM. From there, you can enjoy a high-speed internet connection, unlimited callings, and a range of exclusive features that come along with the data plans of your Vi Prepaid or Postpaid SIM card. 

Why Do Telecom Companies Want to Retain Their Customers? 

The Telecom Industry is highly competitive, with service providers constantly trying to outdo each other with luring offers, high data package limits, unique features, and more to stop consumers from porting out. There is no denying the fact that every consumer represents a steady flow of revenue for the company. Losing one customer may not seem like a big deal for a telecom operator company but imagine losing consumers in a large number almost every other day. Concerning, isn’t it? 

That is the exact reason why most telecom operators don’t hesitate to go that extra mile by offering unique benefits, discounts, high-data packs, attractive plans, and unlimited calling options at pocket-friendly prices to keep their subscribers loyal and business steady. 

While the primary reason for a telecom operator to retain customers is to ensure steady growth and success of the business, let’s understand why customers consider MNP to opt-out from one carrier to another.  

Why Do Customers Opt for MNP? 

  1. Better network coverage: 

One of the primary reasons why most customers opt for MNP is to get access to better network coverage and connectivity experience. Users often tend to switch to network operators that offer stronger connectivity in the area or region they live in. 

  1. Improved data speed

Another major reason why customers don’t hesitate to switch to different operators is to get access to improved data speed. To ensure that the customers stay loyal to their services, most telecom operators have begun to offer high data limits and unlimited data use for specific hours during the day, offering better connectivity and user experience. 

  1. Exciting offers and benefits: 

Many consumers prefer investing in carriers that offer data plans that include some exclusive benefits and offers such as an OTT subscription, unlimited calling plans, discounts, cashbacks, and more. These added values enhance the overall value of the pack and customer experience, making it more appealing for customers to switch from their parent operator. 

  1. Affordable plans: 

Expensive data plans with limited use can be a huge turn-off for many customers, making them consider MNP and switch to better telecom services at affordable prices. 

  1. Satisfactory customer service: 

Excellent customer service is the key to maintaining good relationships with existing and potential customers. Often, poor customer service and relationships become key reasons for customers to look for better telecom providers. 

Conclusion: 

The Mobile Number Portability method empowers consumers to make better choices and a sense of freedom to switch to operators offering improved services and connectivity. But the same stands out as a constant challenge for operators and retaining their customers becomes the top priority. 

So, if you are unsatisfied with the services provided by your telecom operator, remember you hold the power and freedom to choose the services that align and meet perfectly with your everyday entertainment and requirements. 

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