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But for a lot of small business owners, the best problem is digital advertising and marketing itself: 17 % said they don’t plan to do any digital advertising in 2017, while 10 p.c said their problem is understanding advertising and marketing techniques and trends. A key to success with content material, Pulizzi said, is having an inventory of e mail subscribers to eat it. That is where different tools like advertising automation come into play, serving to businesses gather leads through content material and distributing content at related times in the purchaser’s journey.

A strong salary doesn’t mean an entire lot to would-be analysts if there aren’t many roles out there. For instance, finance expert Scott Roelofs launched RCG Valuation & Monetization to offer cost segregation, monetary analysis and specialty tax planning companies to assist small-to-medium-sized businesses develop. A full 79% of … Read the rest